Paul is a commercial marketer who has over 20 years’ experience working with companies in Ireland and across international markets building new and more effective revenue verticals through truly understanding customers and driving profitable opportunities. He started his career working as a marketing consultant and has held senior roles in Tourism Ireland, Vodafone, Brandtone and now AIB, providing the vision and direction needed to achieve accelerated and sustained growth whilst decreasing costs through a relentless focus on driving customer success through CRM, customer centric proposition design and customer experience mapping, prioritisation and delivery.  He has consulted with a range of companies and lectures in marketing strategy and brand management.  A marketing graduate he also holds a MBA from DCU and is currently member of the Board of Directors of Fighting Blindness.