Ronika Chakrabarti is an Associate Professor of Marketing at Trinity College Dublin. She has been a visiting scholar at Kellogg School of Management (Northwestern University) and Cambridge Judge Business School (University of Cambridge). At Trinity Business School she teaches marketing theory, design thinking and consultancy. She has designed and taught courses on Marketing and Design Thinking at Trinity Business School and currently teaches the FT MBAs Marketing Strategy by incorporating Design Thinking principles. Ronika has worked with international NGOs on research in transportation, connecting design thinking to the integration of electric vehicle prototyping. She has chaired international conferences and immersion workshops globally in Tanzania and the United States to name a few on topics related to visual storytelling, qualitative methodologies, financial literacy, market making and sustainability. Ronika is deeply interested in projects that question how B2C and B2B market development and consumer-producer experiences are shaped in complex ecosystems.