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Tara Martin

Tara Martin

Vice President - Customer Success, RentalMatics

Tara Martin

Tara has over two decades of experience in strategy formulation, business development, customer experience design and delivery, and driving digital transformation in the car rental industry.


Since 2021 she has been serving as  Vice President - Customer Success at RentalMatics, a fast tracked technology bootstrap startup, designing, implementing , evolving and managing customer success and experience strategy,  driving process improvements and leading and working with internal and external teams.


Before RentalMatics, Tara served as Senior Director - Franchise Operations, for Europe, Middle East and Africa at Hertz International, a global car rental company and publicly traded Fortune 500 company. Whilst at Hertz she was awarded a Global Leadership Award by the CEO.


She has a BA in French from Maynooth University and has an avid interest in sustainability and event management.

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