Best Use of Data Analytics in CX
Companies collect huge amounts of data about their customers and much of it is used to provide insights into who they are and how they behave. The challenge lies in how the analysis of this data is used to identify actions that will drive improvements. This award recognises excellence in data analytics that have been at the core of identifying and implementing successful CX initiatives.
All activities in support of your submission must have taken place over the last 12 months
Entry is by a 5 A4 page submission; the judges will be looking for clear information backed up by facts that pays particular attention to the criteria.
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