In a throwback to last year's Irish CX Impact Awards, ESB Networks claimed the Best Customer Loyalty & Reward Programme award for its innovative "Is This a Good Time?" initiative, which blended behavioural science, gamification, and cutting-edge technology to drive meaningful customer engagement. The purpose-driven programme demonstrated strong evidence of behavioural change while aligning directly with Ireland's Net Zero goals, earning high praise from the judging panel. As the 2026 awards approaches, the win positioned ESB Networks as a benchmark for loyalty initiatives that deliver impact beyond the customer relationship and into the wider community.