Turning back the clock to the Irish CX Impact Awards 2025, Clubs to Hire was shortlisted for the Best Use of Customer Feedback & Insights to Improve CX award for a customer-led approach to removing one of golf travel's most persistent pain points, using insight to build a rental model spanning 24 strategic locations across the globe that has measurably changed how travelling golfers experience the game. As the 2026 cycle draws closer, Clubs to Hire's demonstration that listening carefully to customers and acting decisively on what they reveal can produce a genuinely differentiated service sets a meaningful benchmark for the organisations now preparing their entries.