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Explore industry news, insights, and updates from the Irish CX Impact Awards.
Automated Engagement
Customer experience leadership requires AI systems that automate routine interactions whilst regional infrastructure delivers localised support. Organisations deploying autonomous platforms alongside hub expansion demonstrate how technology and geographic proximity strengthen service responsiveness. Casting back to a memorable achievement from last year, 'Vodafone wins Best Use of AI in Customer Experience at Irish CX Impact Awards 2025' recognises AI strategy combining voice and chat assistants with generative AI tools supporting live agents. This achievement establishes benchmarks for the 2026 awards, where AI-powered service delivery will once again be honoured. Furthermore, 'Metro expands UK network to strengthen regional customer experience delivery' demonstrates how freight forwarders establish Leeds, Liverpool, and Belfast hubs to enhance operational flexibility. Regional offices enable faster local decision-making whilst strengthening integration with national and international networks. Meanwhile, 'Klaviyo partners with Google to advance autonomous customer experience delivery' reflects how CRM platforms integrate search, advertising, and messaging capabilities to deliver AI-driven experiences adapting to customer intent. The partnership processes 3.4 billion daily interactions across over 8 billion profiles to enable real-time personalisation. AI automation and regional infrastructure define service delivery evolution. Read each story to understand how autonomous platforms and localised support are strengthening customer engagement.
Malaysia Airlines deploys AI agent to transform passenger CX delivery
Malaysia Airlines has selected Canadian AI platform Ada to power its customer service agent Mavis, strengthening digital customer experience strategy. The carrier implements omnichannel, enterprise-grade agentic AI supporting passengers throughout travel journeys with 24/7 availability.
Klaviyo partners with Google to advance autonomous customer experience delivery
Klaviyo has announced strategic partnership with Google to deliver autonomous AI-driven customer experiences from product discovery through purchase and loyalty. The collaboration integrates search, advertising, and messaging capabilities with real-time decisioning.
Belfast City Airport appoints commercial head to elevate passenger CX
Belfast City Airport has appointed Caroline Rowan as Head of Commercial Development to enhance customer experience through expanded retail, food, and beverage offerings. The move supports long-term growth and sustainable economic development objectives.
Skin Formulas enhances CX capabilities through flagship store expansion
Irish skincare brand Skin Formulas has completed an €80,000 flagship store expansion in Nenagh featuring advanced skin scanning technology and personalised customer experience solutions. The Ireland-based company strengthens global operations whilst maintaining community roots.
Metro expands UK network to strengthen regional customer experience delivery
UK freight forwarder Metro has opened regional hubs in Leeds, Liverpool, and Belfast to enhance customer experience through localised support. The expansion strengthens operational flexibility, responsiveness, and sector coverage across retail, consumer goods, and manufacturing.
Vodafone wins Best Use of AI in Customer Experience at Irish CX Impact Awards 2025
Awarded for its AI deployment last year, Vodafone was named winner of Best Use of AI in Customer Experience at the Irish CX Impact Awards 2025, establishing TOBi & Beyond as a benchmark for AI-driven service excellence in 2026.
Experience Elevated
Technology now separates customer experience leaders from followers across retail, service, and digital commerce environments. Success requires deployment discipline, geographic ambition, and the restraint to prioritise transaction integrity over short-term revenue extraction. Casting back to a memorable achievement from last year, 'Toyota Sandyford wins Best Use of Technology at Irish CX Impact Awards 2025' celebrates how interactive showroom technology balances self-directed exploration with personalised service moments. This recognition sets expectations for the 2026 awards, where digital engagement must demonstrate measurable impact on customer satisfaction and conversion. Furthermore, 'Irish firms expand US customer experience operations through strategic growth' tracks Cork-founded Climeaction and Otonomee as they scale service delivery across American markets. Remote operations teams now support manufacturers and healthtech brands whilst maintaining quality standards that protect client relationships and revenue streams. Meanwhile, 'Rokt refines checkout CX through AI-driven relevance measurement' reveals an ecommerce platform protecting transaction flow over immediate monetisation. The AI Brain processes billions of checkout moments annually, enforcing minimum standards that preserve customer trust during high-intent purchase decisions. Technology serves customers when it removes friction, not when it creates spectacle for its own sake. Read each piece to see how organisations translate digital capability into competitive advantage.
Toyota Sandyford wins Best Use of Technology at Irish CX Impact Awards 2025
Commended for its technology-driven showroom experience in 2025, Toyota Sandyford was awarded Best Use of Technology at the Irish CX Impact Awards 2025, setting a new benchmark for digital customer engagement as Ireland's CX sector looks ahead to 2026.
Ramco Systems launches AI agent to transform enterprise CX delivery
Ramco Systems has launched Chia, an enterprise-grade conversational AI agent platform designed to enhance customer experience through automated support interactions. The India-based firm enters agentic AI product segment with purpose-built enterprise solution.
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