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Explore industry news, insights, and updates from the Irish CX Impact Awards.

Jaja Finance appoints Abby Vickers to new chief customer role

Author: Archie Villaflores

London-based credit card provider Jaja Finance has appointed Abby Vickers, formerly of Klarna, to the newly created role of chief customer officer. She will unite commercial, product and analytics teams and own customer experience.

Adobe and Heathrow extend partnership to personalise passenger experiences

Author: Archie Villaflores

US software group Adobe and London’s Heathrow Airport have extended their partnership to deliver AI-powered, personalised digital experiences to more than 84 million annual passengers. The deal also aims to keep Heathrow’s information accurate in AI search.

Adoreboard unveils platform that ranks customer experiences by revenue at risk

Author: Archie Villaflores

Belfast-founded AI firm Adoreboard has introduced Customer Revenue Impact, a measure that ranks customer experiences by the revenue they put at risk or stand to gain. The tool links customer trust to financial outcomes.

Vodafone Business brings smartphone subscription service to Irish firms

Author: Archie Villaflores

Vodafone Business has introduced Device as a Service in Ireland, letting firms with 25 or more employees lease managed smartphones instead of buying them. The subscription aims to cut upfront costs and device management effort.

Mastercard expands Dublin tech hub to strengthen customer payment experiences

Author: Archie Villaflores

US payments company Mastercard has opened a second office building at its Leopardstown campus in Dublin, expanding its European Tech Hub. The expansion centres on resilient customer experiences, including offline payments that keep cardholders buying during outages.

Manuela Savini named as judge for Irish CX Impact Awards 2026

Author: Archie Villaflores

Manuela Savini, Head of Marketing and CX at Total Digital, joins the judging panel for the Irish CX Impact Awards 2026, bringing over 25 years of experience across strategic marketing, digital customer experience, and digital transformation rooted in financial services and broadened through agency work with clients across multiple sectors. As an advisor on marketing, customer experience, and digital strategy at an award-winning Dublin digital agency, Savini contributes a client-and-agency perspective on how technology strengthens engagement across the customer lifecycle to the evaluation of entries.

The Loyalty Programme Reinvention: Why Irish Organisations Should Design for Participation, Not Just Points

Author: Archie Villaflores

Euromonitor's Voice of the Consumer: Loyalty Survey 2025 finds that gamified loyalty content generates 71 million social impressions and that younger consumers increasingly expect programmes to be engaging, not merely transactional. Irish organisations that design for participation will build the advocacy and repeat engagement that points-only models cannot sustain.

BT Business rolls out AI suite with 24/7 receptionist for UK firms

Author: Archie Villaflores

UK telecoms group BT Business has introduced AI from BT, a portfolio including an AI Receptionist that answers customer calls around the clock. The suite targets small firms losing revenue to missed calls and slow AI adoption.

Spoken.cx extends outsourced customer service into video meetings

Author: Archie Villaflores

UK-operating customer service outsourcer Spoken.cx has expanded from call answering and live chat into outsourced video meetings, demonstrations and appointments. The move shows contact centre providers refocusing human agents on complex conversations as AI handles routine enquiries.

Spiritly Trade brings 24/7 digital spirits ordering to Irish bars and hotels

Author: Archie Villaflores

Belfast-based Drinksology Kirker Greer has expanded its Spiritly Trade digital wholesale platform into Ireland, offering 24/7 ordering and real-time stock information. The expansion widens access to more than 5,000 premium spirits without changing existing wholesale relationships.

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