Judging Panel

An independent panel of recognised and expert judges, both domestic and international, drawn from academia, business and broader related sectors will determine the winners of The Irish CX Impact Awards.

Our focus is to deliver a balanced judging assessment from industry leaders who will bring their extensive knowledge, enthusiasm and expertise to the judging process ensuring that the winning entries are truly outstanding and worthy of receiving a trophy.


The panel is carefully selected to ensure the Awards judging process is fair and objective. The judges are bound by a strict confidentiality agreement and are required to declare any conflict of interest in entries over which they deliberate, in which case that entry will be reallocated. The integrity of this process lies at the very heart of all that we do.

A comprehensive judging process has been put together to decide the worthy winners of The Irish CX Impact Awards.

Judging Co-ordinator

Agnieszka Anna Jozwiak - CX&UX Consulting, CXPA


Agnieszka has nearly 15 years’ experience in various CX and UX roles with over a decade focus on digital sphere.

Diane Magers - Chief Experience Officer, Experience Catalysts


Diane is Interim CEO for the Customer Experience Professionals Association, (CXPA.org)  speaks and conducts workshops all over the world to help transform CX strategy into action. Diane earned a Masters in Clinical Psychology and a Masters of Business Administration.

Domestic Judging Panel

Deirdre Wafer - EMEA & LATAM Marketing Insights Manager, Linkedin


Deirdre leads the Insights team for LinkedIn Marketing Solutions in EMEA and works to deliver value to big brand and media agency clients from Linkedin’s unique first party data.

Gerard O’Neill - Chairman, Amárach Research


Gerard O’Neill is Chairman of Amárach Research. He is a graduate of the London School of Economics and was previously Business Planning Manager in An Post.

Paul Allen - Head of Customer Experience, AIB


Paul is a commercial marketer who has over 20 years’ experience working with companies in Ireland and across international markets building new and more effective revenue verticals through truly understanding customers and driving profitable opportunities.

Pat Watt - Director of Sales & Marketing, McKesson Ireland


Pat is currently Director of Sales & Marketing with McKesson Ireland and has leadership and commercial responsibility for the LloydsPharmacy and United Drug Wholesale businesses.

Lorraine Walsh - Director of Customer Experience, Laya Healthcare


Passionate about CX, with 20 years in the health insurance industry, Lorraine Walsh is Director of Customer Experience at Laya Healthcare. She and her team are leading the business through an exciting period of transformative CX through strategy, culture and best practice.

Joanne Boyle - Head of Customer Experience, AXA Insurance


Joanne Boyle has spent many years dedicated to working with organisations to understand Customers and drive customer centred change.  She is currently Head of Customer Experience with AXA Insurance.

John Carroll - Jameson Brand Homes


John Carroll is an experiential marketing leader, with extensive expertise in the design and delivery of high-profile experiences and major projects for global brands. John’s marketing career spans 15 years, having worked both agency and client side in Dublin & London.

Ann Marie O’Donnell - Global Customer Strategy Director, Actavo


Ann-Marie has more than 20 years’ experience as a customer experience strategist and practitioner.   Her areas of expertise include CX strategy design, customer insight, journey mapping and employee engagement.

Stuart Russell - Customer Experience Manager, Permanent tsb


Stuart is the Customer Experience Manger at permanent tsb having previously spent 9 years within the Telco sector at Three Ireland.

Susan McNulty - CX Transformation Consultant


With a career spanning two decades, Susan has been entirely focused on solving client issues and opening up opportunities to transform the customer experience.


Classically trained in direct marketing, eCRM and insights-driven communications planning, Susan has a broad skillset in customer experience, service design, behavioural science, facilitation and training.

International Judging Panel

Kari Mickelson - Global Customer Experience Lead, MoneyGram International


Kari Mickelson leads the global customer experience practice at MoneyGram International, where you can send money from anywhere to anywhere with its global network of agents (e.g. send cash to bank accounts, send cash to cash, pay bills).

Lisa Nance - Senior Vice President, Manager, Client Experience at Texas Capital Bank


Lisa Nance is a Senior Vice President, Manager, Client Experience at Texas Capital Bank. With over 30 years in the financial services industry, she spent 17 years at what is now JP Morgan Chase in Retail, Business Banking, Consumer and Indirect Lending and Sales Coaching.

Mark Slatin - Senior Vice President and Director of Client Experience, Sandy Spring Bank


Mark heads the client experience efforts at Sandy Spring Bank, the premier bank in the Greater Washington DC region.  Sandy Spring was recognized by Forbes as the most trusted bank in Maryland by our clients.

Gabe Smith - CCXP Content Manager, CXPA


Gabe Smith, CCXP, serves as CXPA’s Content Manager, where he creates and curates relevant, timely, and useful content that increases engagement in the CXPA and advances CX practice.

For all enquiries, contact our team.

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T: 01 407 0595

E: info@cxia.ie

© The Irish CX Impact Awards 2019.

All Rights Reserved.