US technology provider Adobe has announced the launch of CX Enterprise Coworker, a new agentic AI-powered solution designed to unify and orchestrate customer experience workflows across fragmented systems.

CX Enterprise Coworker leverages AI agents to connect data and content silos, enabling highly personalised customer interactions at scale whilst enhancing customer experience through unified workflow orchestration and automated task execution by Futurum.

The platform is built on Adobe's Experience Platform and emphasises open architecture, giving enterprises flexibility and control as they modernise customer experience operations. The CX Enterprise portfolio encompasses several components, with new agents across Adobe applications powered by Experience Platform Agent Orchestrator, which enables teams to build, manage, and coordinate agents across Adobe and third-party ecosystems.

These agents are natively integrated into solutions spanning customer engagement, content supply chain, and brand visibility. Adobe is also extending these capabilities by bringing Adobe Marketing Agent into surfaces including Amazon Q, Anthropic Claude Enterprise, ChatGPT Enterprise, Gemini Enterprise, IBM watsonx Orchestrate, and Microsoft 365 Copilot.

Adobe is unveiling agent skills catalog, a set of reusable instructions allowing businesses to create custom workflows. These skills are powered by Adobe's intelligence and decisioning engine through contextual layer spanning data, content, and customer journeys, enabling agents to reason against governed data, operate within defined business objectives, and take auditable actions.

On the developer side, CX Enterprise will provide access to Adobe's agentic skills, MCP servers, and infrastructure needed to build customisable use cases. Developers will be able to incorporate Adobe's agentic capabilities directly into tools from Anthropic, Google Cloud, Microsoft, OpenAI, and others through a composable platform bringing CX Enterprise functionality into tools used daily by marketing and creative teams.

Explore how agentic AI platforms are transforming enterprise customer experience orchestration in the complete article.