Looking back at the Irish CX Impact Awards 2025, Clubs to Hire was shortlisted for the Best Use of Customer Feedback & Insights to Improve CX award, put forward for an approach rooted in a straightforward but powerful insight: for golf travellers, the hassle and cost of transporting personal clubs was not a minor inconvenience but a significant barrier to the experience itself.

Rather than working around that barrier, Clubs to Hire built its entire service model to eliminate it. By offering high-quality golf club rentals at 24 strategic locations across the globe, the company translated customer feedback into a proposition that directly addressed what travellers had consistently identified as their primary pain point. The result is a service that does not just offer convenience as a feature but places the resolution of a genuine customer frustration at the centre of its value.

The Best Use of Customer Feedback & Insights to Improve CX category recognises organisations that have demonstrated exceptional use of customer insight to enhance their overall customer experience, with judges assessing the rigour of the feedback process, the quality of analysis applied, the decisiveness of the actions taken, and the evidence of measurable improvement in customer outcomes over the preceding twelve months.

Clubs to Hire's shortlisting reflects how effectively a business can differentiate itself when customer insight moves from informing decisions at the margins to shaping the core of what the service is and how it is delivered.

As the 2026 cycle draws closer, Ireland's customer experience community faces a clear challenge: who will demonstrate the same conviction that understanding and acting on what customers actually say can produce outcomes neither side could have reached alone?

Entries for the Irish CX Impact Awards 2026 are open until 24 July. Visit the official awards website to explore past winners, review award categories, and subscribe to the newsletter for updates and insights into Ireland's customer experience landscape.