US digital signage provider Creative Realities has hired Jackie Walker as Chief Experience Officer, effective 30 March 2026, marking pivotal shift as the company transitions into software-first platform business according to a GlobeNewswire announcement.

Walker operates as veteran digital transformation leader with over 15 years of experience designing, operating, and scaling enterprise digital platforms at the intersection of customer experience, product vision, and commercial outcomes. Her appointment signals strategic evolution for Creative Realities as the Louisville, Kentucky-based company advances capabilities powered by data, analytics, and AI.

Walker joins with domain expertise in high-growth verticals including in-store retail media networks and quick serve restaurant digital merchandising. She brings combination of technical execution and executive-level advisory capabilities, having authored digital menu board and drive-through strategies for seven of the ten largest restaurant brands and two of the largest in-store retail media networks in the US.

Rick Mills, Chairman and Chief Executive Officer, stated, "I am thrilled to welcome Jackie Walker as our new Chief Experience Officer. As we advance our software solutions to better serve the enterprise market, Jackie's expertise will be the catalyst for our next era of growth. She possesses a unique ability to bridge the gap between complex engineering and the strategic needs of the world's largest brands."

Walker joins Creative Realities following distinguished 16-year tenure at Publicis Sapient, where she served as Retail Experience Strategy Lead for North America and Global Lead for Connected Spaces. Recognised as authority at the intersection of physical and digital commerce, her work defines standards for modern in-store engagement.

Creative Realities designs, develops, and deploys digital signage-based experiences for enterprise-level networks, providing recurring software-as-a-service and support services across retail, automotive, digital-out-of-home advertising networks, convenience stores, foodservice, gaming, theatre, and stadium venues.

Discover how digital signage providers are strengthening customer experience capabilities through strategic leadership appointments in the complete announcement.