Canadian business process outsourcing firms NQX, operating through its legal entity Quantrics Enterprises Inc., and TELUS Corporation are expanding their operations in the Philippines, injecting significant investment into the economy and creating hundreds of new roles across the country, according to ABS-CBN News.

NQX is launching a P632 million countryside expansion aimed at creating 725 direct-hire jobs outside Metro Manila, with potential site locations including Laoag and Dagupan in North Luzon and Legazpi in South Luzon. The company, which already employs 5,661 workers in the Philippines, plans to scale its contact centre outsourcing, customer experience consulting and digital solutions across the new locations, extending its reach into regional markets that have historically seen limited BPO investment.

TELUS Corporation is deepening its Philippine operations across AI-related services, healthcare support, software engineering and workforce development. The expansion builds on more than $175.6 million (€161.5 million) invested by the firm in the country since 2018. TELUS Digital Philippines is already one of the largest Canadian employers in the Philippines, with over 24,000 workers across Metro Manila and Iloilo, making the latest expansion a significant addition to an already substantial local footprint.

The announcements come as the Philippine IT-BPM sector accelerates its shift toward high-value, knowledge-intensive work. Industry data shows the sector generated $40 billion (€36.7 billion) in revenues in 2025 and is projected to reach $42 billion (€38.5 billion) in 2026, anchoring the Philippines' position as a premier global digital services hub.

Both expansions reflect growing international confidence in the Philippines as a destination for scalable customer experience and AI-driven service delivery, with Canadian investment in the sector continuing to grow as demand for offshore CX capability rises across North American enterprise markets.

The countryside expansion model being pursued by NQX signals a broader industry shift toward distributing BPO employment beyond capital city hubs, enabling operators to access wider talent pools while supporting regional economic development. As the sector matures and competition for skilled workers in Metro Manila intensifies, regional expansion is becoming an increasingly attractive strategy for operators seeking both cost efficiency and workforce sustainability across the Philippines.