AI agent platform OpenDialog, built for regulated industries, has announced two new partnerships that extend its conversational AI technology into aggregator user journeys for the first time, targeting the point in the insurance quote process where customer drop-off is most acute, according to AiThority.

Belfast-based insurance software provider Firemelon, whose Magenta platform is used by more than 30 insurers, brands and brokers across Europe, Australia and North America, will add OpenDialog's AI capability across its wider platform. The partnership gives Firemelon's client base access to insurance AI agents built for compliance and explainability, rather than the general-purpose chatbots common elsewhere in the market.

Aequotech, the parent company behind specialist travel insurance comparison website Medical Travel Compared, will deploy OpenDialog's technology to support customers through its digital quote journey. Rather than a static form or generic chat window, the AI provides real-time, contextual guidance at each stage, surfacing the right information at the right moment and clearing the bottlenecks that typically cause customers to abandon a quote midway through. Medical declarations and pre-existing condition questions make drop-off particularly costly in the travel insurance comparison segment.

Tommy Lloyd, Managing Director at Medical Travel Compared, said: "Our partnership with OpenDialog represents an exciting opportunity to use AI responsibly to simplify complex insurance journeys, provide contextual guidance at the moments customers need it most, and improve understanding without adding friction to the buying experience."

Lloyd added: "We believe the future of AI in insurance is about helping customers navigate complex products with greater confidence, supporting better customer outcomes and raising the standard of digital product comparison across the market."

Tom Blain, SVP at OpenDialog, said: "Insurers lose most customers in the aggregator journey, and have had the least control over it. Our AI Agents change that, giving Firemelon and Aequotech the same compliance and explainability in the aggregator channel that we've already built for brokers and direct sales."

Aggregator journeys present a particular challenge for insurers, as customers arrive price-sensitive and impatient, with no existing relationship to the brand. OpenDialog's platform is designed to keep customers supported from first click to bound policy, converting more aggregator traffic without the compliance exposure associated with ungoverned generative AI.