Commended for an exceptionally well-articulated approach to customer success, STATSports Group claimed the CX Impact in Public & Professional Services award at the Irish CX Impact Awards 2025, recognised last year for a customer-centric strategy that demonstrated clear thinking, measurable outcomes, and a depth of cross-functional commitment that set it apart in a competitive category.

At the heart of STATSports Group's win is a customer success framework built around five core pillars — a structure that gives the organisation's CX approach both coherence and scalability.

Rather than treating customer satisfaction as an outcome to be measured after the fact, the strategy embeds customer-centricity into how the business operates day to day, ensuring that every function contributes to the quality of the customer relationship rather than leaving it to a single team or department.

Judges were clear in their assessment. "[STATSports Group's] customer-centric strategy, built around five key pillars and a sixth, demonstrates a deep commitment to driving business growth and customer satisfaction. With strong evidence of cross-functional collaboration and the impact on both customer metrics and employee engagement, STATSports Group showcases a strategic vision that will build on its success in the future," the judging panel said.

The recognition reflects the standard the Irish CX Impact Awards apply to professional services entries — where winning submissions must demonstrate not just ambition but a clear line between strategy, execution, and verified impact on the customers and businesses they serve.

As the 2026 cycle draws closer, Ireland's professional services community faces a clear challenge: who will bring the same level of strategic clarity and measurable customer impact to the next awards?

Visit the official awards website to explore past winners, review award categories, and subscribe to the newsletter for updates and insights into Ireland's customer experience landscape.