Private equity firm Everstone Capital is combining India’s Wingify and France’s ABTasty to create a global digital experience optimisation company generating over $100 million (€93 million) in annual revenue. The merged entity will serve more than 4,000 customers across North America, Europe, Latin America, and Asia-Pacific, with roughly 800 employees and headquarters in New Delhi.

Wingify, founded in 2010, specialises in A/B testing and conversion rate optimisation through its flagship product, VWO. ABTasty, headquartered in Paris since 2014, provides experimentation and personalisation software for enterprise clients. The tie-up brings together complementary capabilities to deliver integrated digital experience solutions at scale.

The merger, announced just a year after Everstone acquired a controlling stake in Wingify for $200 million (€186 million), is focused on building a more comprehensive platform rather than cutting costs.

“There’s no layoffs that are planned as part of this merger. There’s a natural convergence between two long-time rivals, reflecting growing demand from enterprises for more integrated, holistic digital experience platforms,” said Wingify co-founder and new CEO Sparsh Gupta.

The leadership team will include Gupta as CEO, Ankit Jain as chief product and technology officer, and ABTasty co-founders Rémi Aubert and Alix de Sagazan in senior roles as chief customer and strategy officer, and chief revenue officer respectively. Everstone will remain the largest institutional shareholder and retain majority board control, while an advisory board of industry experts will guide strategic growth.

“This combination will create one of the most comprehensive product offerings in the category,” said Sandeep Singh, managing director at Everstone Capital.

The merger positions the company to compete directly with Optimizely and Adobe, expanding AI-led experimentation, feature delivery, and personalisation capabilities for global enterprise clients.

Explore how Wingify and ABTasty are reshaping AI-driven digital experiences worldwide.

(Photo Credits to Jagmeet Singh)