B2B service desks evolve as customer expectations rise

B2B customers now expect the same seamless, low-friction experiences they enjoy with consumer platforms like Amazon and Uber. While hyperscalers push self-service as the default, this shift creates opportunities for MSPs to differentiate by offering personalised, expert-led support that goes beyond transactional service.

The service desk is not disappearing — it is evolving into a more powerful, value-driven function where human expertise complements automation to deliver meaningful customer experiences.

Read the full article to explore how MSPs can turn service desks into strategic assets.