Belfast City Airport has appointed Caroline Rowan as Head of Commercial Development to strengthen customer experience through enhanced commercial offerings according to a Business Eye report.

Rowan brings over 20 years experience in the food and convenience industry, leading the commercial team in developing and enhancing the airport's diverse concessions, retail, and food and beverage offerings. The appointment aims to provide travellers with increased choice and convenience, a key area through which Belfast City Airport drives sustainable economic growth and prosperity.

Katy Best, Chief Commercial Officer at Belfast City Airport, stated that as the airport continues investing in its future, Rowan will be central to commercial strategy, helping maximise revenue across existing and new streams whilst further enhancing travel experience by expanding offerings and ensuring continued expectation exceeding.

Rowan will focus on strengthening partnerships and maintaining seamless, high-quality journeys for all passengers travelling through the airport. The role encompasses developing revenue streams whilst enhancing overall passenger satisfaction through improved commercial provision.

Rowan stated the airport plays a vital role in supporting Northern Ireland's economic growth and tourism, expressing excitement about the opportunity to help shape its future. She looks forward to working with the team and business partners to further develop offerings, enrich customer experience, and contribute positively to ongoing airport success.

The appointment reinforces Belfast City Airport's commitment to continuous improvement of passenger facilities and services whilst supporting broader regional economic development objectives. The commercial development strategy aims to balance revenue generation with enhanced passenger satisfaction across all airport touchpoints.

Explore how airports are enhancing commercial strategies to improve passenger customer experience in the complete article.