The customer experience sector is gaining strategic weight as organisations recognise its role in building loyalty, resilience and long-term value. This edition reflects an editorial focus on insight that helps readers understand how experience-led thinking is becoming embedded across business strategy. Building on last year’s achievements, 'BoyleSports Customer Operations named CX Team of the Year – Large at Irish CX Impact Awards 2025' captured a moment when operational excellence and customer focus were publicly affirmed. That recognition sets a reference point as attention turns towards the 2026 awards and the standards they continue to define. Momentum beyond recognition is evident as 'Kerrs Tyres secures capital to scale customer experience model.' The investment reflects growing confidence in experience as a scalable driver of differentiation and sustainable growth. Technology-led progress is also featured in the sector as 'Talkdesk launches AI-powered commerce orchestration for consumer goods.' Together, these stories frame a sector aligning people, capital and intelligence to deliver customer experiences that are consistent, adaptive and future-ready.