Digital passports will redefine how products connect with people

The EU’s upcoming Digital Product Passports (DPPs) aren’t just a regulatory shift — they’re a strategic lever for business growth, operational efficiency, and stronger customer trust. With the potential to cut compliance costs by up to 15% and eliminate the need for costly reprints, DPPs promise a more agile and sustainable product journey.

For C-suite leaders, the opportunity is twofold: deliver richer, more transparent customer experiences and enable SMEs to scale faster across borders. Harmonised digital labelling could unlock EU Single Market potential like never before, driving cross-border sales and reducing friction in supply chains. With nearly 38 million consumers already making informed sustainable choices via Amazon’s own product transparency programme, the demand is clear.

Forward-looking businesses will see DPPs not as a mandate, but as a multiplier.

Read the full article to understand what’s next for CX, compliance and cross-border growth