US business-to-consumer customer relationship management platform Klaviyo has announced strategic partnership with Google to deliver autonomous AI-driven customer experiences across commerce touchpoints according to a Business Wire article.

The partnership brings together Google's capabilities in search, advertising, AI, and messaging with Klaviyo's real-time customer data and decisioning, enabling brands to move beyond static campaigns toward experiences that adapt automatically to customer intent and behaviour. The collaboration addresses the shift where software makes decisions rather than simply executing tasks.

Andrew Bialecki, Co-Founder and Co-CEO of Klaviyo, stated that commerce is entering a phase where software makes decisions, with the partnership expanding how AI and customer data power experiences across commerce, messaging, and real-world interactions, helping brands build loyalty, make buying easier, and retain full ownership of customer relationships.

These experiences are powered by the Klaviyo Data Platform, which processes 3.4 billion daily customer interactions across over 8 billion profiles, connecting customer, purchase, and behavioural data in real time. The platform enables customer intent signals captured across Google surfaces to inform personalised actions within Klaviyo with interactions flowing back into a single, trusted customer profile.

Stephen Brough, Global GTM Head for RCS for Business at Google, described Klaviyo as a key marketing player in the new era of agentic commerce, noting the deepened collaboration will help Google bring real-time customer intelligence to every touchpoint consumers have from advertisements to AI.

RCS for Business is emerging as a powerful channel for autonomous, conversational customer experiences, turning messaging into richer, more interactive experiences bringing marketing and service together in a single mobile channel. Klaviyo is among the first globally to offer customers access to Google Search to RCS experience.

Discover how strategic partnerships are advancing autonomous customer experiences in the full story.