Irish CX Impact Awards 2025 shows what makes an entry a winner

The Irish CX Impact Awards 2025 celebrate companies that push the boundaries of customer experience, demonstrating creativity, insight, and measurable impact. But behind every winning entry is a clear, compelling story that shows judges why the project stands out.

The first step is clarity. Judges are looking for entries that clearly explain the challenge faced, the strategy implemented, and the results achieved. A strong entry outlines the problem, the innovative solution, and the tangible impact on the customer experience. It should communicate objectives and outcomes in a way that is easy to understand without oversimplifying the work.

Data and evidence matter. Entries that include measurable results—such as customer satisfaction scores, engagement metrics, or efficiency gains—allow judges to see the real-world impact of the project. Demonstrating how the solution moved the needle reinforces credibility and shows that the innovation is more than just a good idea.

Context and relevance are essential. Judges evaluate how well a project aligns with the category and the broader goals of the business. Highlighting why the approach was appropriate, how it addressed specific customer needs, and what made it innovative ensures your entry resonates with experienced judges who have seen many submissions.

Finally, presentation counts. A concise, well-structured entry with a logical flow and clear language is far more persuasive than one overloaded with jargon or unnecessary detail. Use headings, bullet points, and visuals where possible to make your case compelling and easy to follow.

Submit your entries

Entries for the Irish CX Impact Awards 2025 are open now. Submit your entry to showcase your team’s creativity and customer experience impact.