A customer experience-led growth strategy is driving the next expansion phase for Kerrs Tyres Group, following a significant investment by London-based Chiltern Capital into the family-owned Northern Ireland business.

Kerrs Tyres Group, founded and led by chief executive Norman Kerr, has built its reputation in the automotive aftermarket by prioritising service quality, expert advice and consistency at the customer touchpoint. The new partnership is designed to accelerate expansion across the UK, extending a model that places frontline teams and customer satisfaction at the centre of commercial performance.

The investment brings strategic backing as well as governance support, with Andy Randall joining the board as chair. Chiltern Capital, a UK-based investor specialising in established businesses with growth potential, cited Kerrs’ service culture as a key driver behind the deal.

“This investment from Chiltern Capital will give us the support we need to rapidly expand our proven business model not just in Ireland, but right across the UK," Norman Kerr said.

"The focus on our team, who provide expert advice and high-quality customer service in an industry which has previously had a poor reputation means we are able to deliver a quality product and service for all our customers. This has truly separated us from our competition.”

In a sector often associated with inconsistent service delivery, Kerrs has positioned customer experience as a commercial asset rather than a support function. Its approach links staff capability, advisory quality and service execution directly to customer retention and brand trust, creating a platform that can be replicated as the business scales.

Explore how customer experience strategy is shaping growth decisions in the UK automotive services market in the full article.

(Photo Credits to Kerrs Tyres)