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Explore industry news, insights, and updates from the Irish CX Impact Awards.

Malaysia Airlines deploys AI agent to transform passenger CX delivery

Author: Archie Villaflores

Malaysia Airlines has selected Canadian AI platform Ada to power its customer service agent Mavis, strengthening digital customer experience strategy. The carrier implements omnichannel, enterprise-grade agentic AI supporting passengers throughout travel journeys with 24/7 availability.

Klaviyo partners with Google to advance autonomous customer experience delivery

Author: Archie Villaflores

Klaviyo has announced strategic partnership with Google to deliver autonomous AI-driven customer experiences from product discovery through purchase and loyalty. The collaboration integrates search, advertising, and messaging capabilities with real-time decisioning.

Belfast City Airport appoints commercial head to elevate passenger CX

Author: Archie Villaflores

Belfast City Airport has appointed Caroline Rowan as Head of Commercial Development to enhance customer experience through expanded retail, food, and beverage offerings. The move supports long-term growth and sustainable economic development objectives.

Skin Formulas enhances CX capabilities through flagship store expansion

Author: Archie Villaflores

Irish skincare brand Skin Formulas has completed an €80,000 flagship store expansion in Nenagh featuring advanced skin scanning technology and personalised customer experience solutions. The Ireland-based company strengthens global operations whilst maintaining community roots.

Metro expands UK network to strengthen regional customer experience delivery

Author: Archie Villaflores

UK freight forwarder Metro has opened regional hubs in Leeds, Liverpool, and Belfast to enhance customer experience through localised support. The expansion strengthens operational flexibility, responsiveness, and sector coverage across retail, consumer goods, and manufacturing.

Vodafone wins Best Use of AI in Customer Experience at Irish CX Impact Awards 2025

Author: Archie Villaflores

Awarded for its AI deployment last year, Vodafone was named winner of Best Use of AI in Customer Experience at the Irish CX Impact Awards 2025, establishing TOBi & Beyond as a benchmark for AI-driven service excellence in 2026.

Experience Elevated

Author: Archie Villaflores

Technology now separates customer experience leaders from followers across retail, service, and digital commerce environments. Success requires deployment discipline, geographic ambition, and the restraint to prioritise transaction integrity over short-term revenue extraction. Casting back to a memorable achievement from last year, 'Toyota Sandyford wins Best Use of Technology at Irish CX Impact Awards 2025' celebrates how interactive showroom technology balances self-directed exploration with personalised service moments. This recognition sets expectations for the 2026 awards, where digital engagement must demonstrate measurable impact on customer satisfaction and conversion. Furthermore, 'Irish firms expand US customer experience operations through strategic growth' tracks Cork-founded Climeaction and Otonomee as they scale service delivery across American markets. Remote operations teams now support manufacturers and healthtech brands whilst maintaining quality standards that protect client relationships and revenue streams. Meanwhile, 'Rokt refines checkout CX through AI-driven relevance measurement' reveals an ecommerce platform protecting transaction flow over immediate monetisation. The AI Brain processes billions of checkout moments annually, enforcing minimum standards that preserve customer trust during high-intent purchase decisions. Technology serves customers when it removes friction, not when it creates spectacle for its own sake. Read each piece to see how organisations translate digital capability into competitive advantage.

Toyota Sandyford wins Best Use of Technology at Irish CX Impact Awards 2025

Author: Jed Nykolle Harme

Commended for its technology-driven showroom experience in 2025, Toyota Sandyford was awarded Best Use of Technology at the Irish CX Impact Awards 2025, setting a new benchmark for digital customer engagement as Ireland's CX sector looks ahead to 2026.

Ramco Systems launches AI agent to transform enterprise CX delivery

Author: Archie Villaflores

Ramco Systems has launched Chia, an enterprise-grade conversational AI agent platform designed to enhance customer experience through automated support interactions. The India-based firm enters agentic AI product segment with purpose-built enterprise solution.

Rokt refines checkout CX through AI-driven relevance measurement

Author: Archie Villaflores

US-based Rokt has detailed its measurement-first approach to enhancing customer experience through AI-driven contextual relevance at checkout. The closed-network methodology prioritises trust, performance, and seamless transaction moments for consumers globally.

Discover What's Happening

The Irish CX Impact Awards 2026

November 6th, 2026

Royal Marine Hotel, Dun Laoghaire

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